Global Employer Branding Guide

Insights on how to market your brand to today’s job candidates

91% of candidates evaluate a company’s brand before applying for a job1. What that means is that any company that’s serious about attracting top talent needs to prioritize their employer brand strategy. You need to define your company’s employer brand story—and tell a compelling story that reaches every candidate touchpoint. Employer branding isn’t just a buzzword. It’s not your career site or your job description. It’s all of the external messages your company sends to candidates (and potential candidates) about why they should not just want to work for you—but be excited to do so. Employer branding is how companies and candidates find the right fit.

In this guide, Monster’s employer branding thought leaders take you through:

  • What employer branding is and isn’t
  • How to evaluate and improve your employer brand
  • Employer branding around the world
  • Three things Gen Z candidates want brands to be talking about
  • The employer branding toolkit you can put to work today

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